Parisian Lifestyle

Claudie Jasper is a dedicated hair care professional and founded together with her husband Rino, Beauty-id.
The company is based in Paris, France and Houston, Texas. She is an award-winning artist that has developed an advanced line of individually packaged hair care products, expressly designed to keep the purity of their ingredients freshly contained.

Claudie is the Creative Director, and spokesperson behind the Beauty-id and Ideas To Go brands. Her philosophy for the brand sprang to life while traveling extensively between her offices in the United States and Europe. A dedicated hair stylist, and owner of the Prestige & Creation salon in Houston, Texas, Claudie discovered a serious need for products that would travel well, and produce the same perfect results she gets at home.

Claudie was extensively trained in Paris, France, and immediately began her career there as a top hair stylist. Instinctively drawn to the world of high fashion, her work has appeared in French publications such as Vogue, Elle, Marie Claire, Votre Beauté  and on top models for fashion houses such as Christian Dior. Since moving with her husband, Rino, to Houston, Texas in 1981, her esteemed list of clients has included celebrities such as Heather McCartney, media personalities such as Anna Wintour and members of the international socialite consortium and royalty, such as The Queen of The Netherlands, Carolyn Farb, and Lynn Wyatt.